What is a Fractional Marketing Director?
Startups, small businesses, or solo entrepreneurs usually can’t afford—and honestly don’t need—their own in-house marketing team. These businesses have a limited hiring budget and want to make sure every dollar spent is the right next step for the business goals. That doesn’t mean they don’t need a marketing expert on their side, which is where fractional marketing directors come in.
Hiring fractional marketing directors gives smaller businesses access to seasoned marketing executives with a proven track record and an affordable price point. In just a few hours a week, an effective fractional marketing director can bring focus and synergy to an unstructured marketing plan, show existing employees the finer points of marketing best practices, and help them build a scalable marketing strategy that grows with their business.
What I offer as a Fractional Marketing Director
SEO
Let’s get your website found on search engines. Each business is unique, so let’s explore how to connect to your customers in the endless expanse of the World Wide Web.
Social Media
We can create regular rhythms for posting on social media and speaking to the right audience you want to attract. Creating a roadmap feels overwhelming but helps keep your brand on track and consistent in an ever-changing landscape of social media.
Paid Ads
Social media, banner ads, audio ads which to choose? Let's narrow down where your prospective clients scroll and keeping consistent voice and style
PRint tBD
Data Analytics
Understanding how users find and navigate your website helps drive decisions and changes. Let’s look at the numbers and make sure we are tracking the desired actions correctly.
Email Marketing
Having a clients email address is the most direct form of digital contact. Email workflows and automation allows reoccurring touch points with high value or potential customer
Website Content Managment
Keeping your website updated can be a time vortex. Let me help you create a plan, help upload, and keep relevant information on your site.
Build a New Website
Building a website is like creating 30 brochures. It takes tons of time and effort. I can steer the conversation to find what you need and do the leg work to build a website for your clients to understand who you are and what services you are offering.
Not every business needs all the services I can organize. And yet, the options are as endless as our dreams can take us. A discovery call and continued regular meetings will help us prioritize and organize the best action plan for your business. In marketing, we always analyze and adjust to improve our efforts.
The goal is to find other experts to fill the needs of the work we want to do.
Brand Awareness Campaigns
I’m always open to a little out-of-the-box thinking. For example, Let’s decorate a Christmas tree and make it welcoming to kid’s interactions. Let’s make sure your business has multiple touch points through creative ways.
1. Let’s start with a Discovery Call
Each business is unique and your journey can’t be compared to anyone else. Let’s connect so I can understand where the business is, what your priorities are, and what you want for the next phase of your business marketing.
2. Decide Your Monthly Budget
You need to think about how much you want to spend a month on your business marketing. Typically your marketing budget should be a percentage of your revenue. This can range from 2% to 10% depending if you are a B2C company or B2B company.
3. Road Map Creation & Agreement
Once I understand more about your business and its goals, we can create a roadmap of what services will be provided. Your monthly budget will determine the speed at which these things will be accomplished.